A Century Full Of Visions
A man of high ideals, Asahi Kasei founder Shitagau Noguchi always dedicated himself to enhancing the quality of life for people.
“I want to solve the global food problems by providing low-priced fertilizer,” he aspired, “If people didn’t have to worry about getting enough food, they wouldn’t have to fight each other anymore.”
Asahi Kasei And Judo
Asahi Kasei has been actively promoting sports for decades. The focus is on athletics – and judo. The top athletes are also employees of the company with fixed working and training hours every day – and this employment relationship continues even after their active careers. This is fantastic advertising for the company. For the athletes, it means financial independence and long-term security even after their active careers – nothing to be taken for granted, especially in niche sports.
Learn more about Asahi Kasei participation in the Olympic Games.
In order to inspire the coming generations in Japan for this traditional sport, Asahi Kasei regularly organizes judo camps in schools throughout the country. Since 2017 also in Düsseldorf. Since 2017, Asahi Kasei Europe has also been a sponsor of the “Sports City of Düsseldorf” and, in this context, has now taken on the task of bringing the judo sports closer to sports-loving children and young people in Düsseldorf.
On the occasion of the annual Judo Grand Slam in Düsseldorf, the company has been organizing a one-day course for beginners and experienced judoka together with the Düsseldorf Judo Club JC71 and the Lessing Gymnasium, a sports school sponsored by the state of North Rhine-Westphalia, since 2017.
Asahi Kasei Europe Judo Workshop
The participants are guided through the workshop by internationally successful professional judoka from Asahi Kasei, including Kenzo Nakamura, gold medalist at the 1996 Atlanta Olympics and current Head Coach of the Asahi Kasei Judo Team.
For the children and young judoka a unique opportunity to learn techniques and training methods from internationally successful athletes.
For the athletes and the company it means a contribution to sports promotion and intercultural exchange.
The “Asahi Kasei Europe Judo Workshop” is now an established annual sports event in Düsseldorf. The fourth workshop in February 2020 already attracted 150 participants – many children and young people have found their way to judo through this event.
Judo Workshop 2022
In 2022 Asahi Kasei organized a Judo Workshop again with professional Judoka from Japan.
Watch the video to see more scenes of the workshop day.
Introducing Corporate Social Responsibility at Asahi Kasei EU
Partner Of The “Sportstadt Düsseldorf”
Sports is an essential part of Asahi Kasei’s philosophy worldwide. As an active supporter of athletics and judo, employees of the company regularly participate in sports events worldwide, from local marathons and national tournaments, up to the Olympic Games.
Asahi Kasei Europe dedicated itself to actively promote sports activities in Düsseldorf. Being a partner of the “Sportstadt Düsseldorf” ensures, that our support reaches the right audience.
“As a Japanese company, we are delighted to be able to support the promotion of sports in Düsseldorf. Sport makes an important contribution to mental and physical health. It promotes team spirit, personal responsibility and motivation. Here in Düsseldorf, we not only want to develop our company but also contribute to the success of the city.” says Hideki Tsutsumi, former Managing Director of Asahi Kasei Europe GmbH.
Partner Of Fortuna Düsseldorf
As a sports-loving company, Asahi Kasei Europe enthusiastically supports
the local soccer team, Fortuna Düsseldorf.
We are a partner of Fortuna because:
– Sport is also our passion!
– Tradition, respect and community are also very important to us!